I’m Rian, a UX designer with a passion for creating customer-centric digital experiences for technology companies.
US Bank
Credit Card Product Pages
Role
Overview
Project link
US Bank Cash+
US Bank
Browse & Compare
Role
Overview
To enhance the Credit Card Shop overview page, we will implement the Card Header Component with Pill Filters, integrate Page Navigation, and introduce a Single Panel (1-across) Card Details Component. Additionally, we will test the enhanced Card Details Component. Our goal is a 2% increase in app starts by 2024.
Project link
US Bank Credit Card | Apply and Compare
Zepp Labs
In-store demo application
Role
Overview
Raising Brand Awareness in the Wearable Technology Product Category
Project link
About me
I’m a seasoned designer with 20+ years of experience, excelling in everything from impactful marketing campaigns to creating intuitive solutions for complex challenges in the financial industry.
My journey began collaborating with photographers on catalog shoots, where I transformed fresh product photos into real-time mockups, helping campaign directors visualize their creative vision.
One of my first major challenges was designing the visual style for an international outdoor product company, where I art-directed a campaign featuring top athletes to promote winter sports gear for adventure seekers.
These experiences shaped my evolving approach to projects, collaboration, and leadership. Today, my design philosophy focuses on understanding user needs, simplifying complex tasks, and empowering confident decision-making.
Let’s connect—I’d love to share more about my process, experiences, and work!
Work Experience
Novemeber 2021 – Present
UX Designer
US Bank, contractor
As the Lead UX Designer, I engaged in all stages of the design process, including concept development, design flows, interaction design, and visual design leadership.
Design industry-leading experiences that reduce the friction for current and new users to US Bank
Enhanced user experience by designing intuitive and user-friendly interfaces, guided by research analysis and creative patterns.
Collaborated in a cross-functional team comprising a PM and developers,
employing Agile methodologies to ideate, design, and deliver an MVP product.
May 2018 – September 2018
UX Visual Designer
Microsoft Learning group, contractor
Gained hands-on experience with the end-to-end design process, including UX research, data analysis, user flows, wireframing, UI design, prototyping, and
usability testing.
Participated in weekly design critiques to present work in progress, and give and
receive feedback.
Identified business needs and secured stakeholder approval for designs.
February 2017 – September 2017
Sr. Visual Designer
Amazon Digital Services , contractor
Spearheaded impactful medium to large-scale digital ad campaigns, driving significant customer signups for the Amazon FreeTime Fire Tablet.
Collaborated with the internal team to understand metrics and create holiday campaigns that drive app sign-ups.
May 2016 – December 2017
Visual Designer
Microsoft Office Expereince Team, contractor
Developed an internal SharePoint site focused on facilitating C-level communication to employees. This platform provided capabilities for sharing, commenting, posting, and curating articles, emails, and training materials, enhancing internal communication and collaboration across the organization.
As the lead designer, I directed the development of executive leadership marketing materials designed for global distribution and impact.