Designing Marketing Systems That Connect Brands with Customers
Helping customers understand tier benefits and make
confident banking decisions
DEVRY
2016–17 Digital Campaign Refresh
Partnered with C&W United in Seattle to refresh DeVry’s existing digital marketing campaign through updated branding, light animation, and static marketing assets.
- Developed creative concepts and final campaign designs
- Designed backgrounds, layouts, and handled all production-ready assets
- Used stock imagery to represent a broad demographic of prospective
- students
- Collaborated closely with copywriters to align visuals with approved client messaging
- Produced digital assets across multiple marketing channels
PROGRESSIVE INSURANCE
RFP Creative Exploration
Worked as a freelance Associate Creative Director with Hacker Agency on Progressive Insurance’s RFP initiative, focused on exploring multiple creative directions, timelines, and production approaches.
The concepts were developed from the RFP brief, which called for a fun, colorful, and vibrant illustrated visual style. The messaging centered around reinforcing the idea that Progressive “has your back” and will always be there when customers need support.
- Developed creative concepts aligned to the RFP strategy and brand direction
- Explored illustrated visual systems, color palettes, and campaign storytelling
- Created presentation-ready design comps and campaign visuals
- Collaborated with creative teams to balance vision, timing, and production feasibility
eHealth
Catalog & Brochure Design
I was hired as a freelance Associate Creative Director with Hacker Agency to develop catalog and brochure materials for new eHealth customers, helping simplify and communicate the different healthcare plan options available to them.
eHealth also needed support strengthening and expanding its brand guidelines across print and digital marketing materials.
- Created a colorful visual hierarchy using brand colors, typography, and expanded color palettes
- Developed visual systems and design cues to help differentiate healthcare plan information clearly
- Designed layouts and supporting assets for both print and digital applications
- Helped evolve brand consistency across future marketing materials and customer communications
